Cancer Research UK campaigns


Since 2015, we have had the privilege of working with Cancer Research UK on their '1-in-2' and 'Right Now' ad campaigns.

The observationally filmed campaigns document the poignant day-to-day experiences of cancer patients around the UK. They also capture the work of doctors and research scientists who are working to improve treatments and outcomes for patients.


(2022) '1-in-2'

 

TV. Online. Out of home.

Executive Producers – Ninder Billing, Jayde Thompson

Director – James House

Producers – Katie Collis, Laura Smith

Production Executive – Tory Wright

Production ManagerJanine Melton

Production Coordinator – Izzy Meikle

Editor – Andy Worboys


(2019) 'Right Now'

A documentary ad campaign for Cancer Research UK, which included adverts for TV, radio, cinema, online and billboards. Filmed observationally in 3 hospitals, the short films show the day to day experiences of cancer patients and research scientists …
 

TV. Online. Out of home.

Executive Producer – Lucy Bowden

Campaign Director – Holly Challinor

APs – Cath Boggan & Sian Guerra

Researcher – Emma Salkeld

Production Manager – Jack White

Production Coordinator – Emma Taylor


(2016) 'Right Now'

Cancer Research UK's %22Right Now%22 ad Campaign 2016.jpg
 

TX Cinema, TV, Online, Outdoor.

Executive Producer – Lucy Bowden

Director – Olly Lambert

Producers – Hayley Reynolds, Merle Currie & Catherine Stefanini

Production ManagerGeorgie Emary

Awards & Nominations

Winner Golden Arrow in British Red Arrow Awards 2017 – Best Achievement in Production

Plus Silver Arrows for Best up to and including 15 seconds, UK Campaign, Charity & Public Service


(2015) 'Right Now'

Cancer Research UK's Ad Campaign 2015.jpg
 

Television from 24th December 2015. Cinema. Radio. Social Media. Outdoor.

Executive Producers – Lucy Bowden & Nick Curwin

Director – Henry Singer

Producer – Jen Kerrison

Production ManagerGeorgie Emary

Award Nominations – British Red Arrow Awards in following categories: Charity, Best 30 Second TV Commercial, Best Over 30 and up to 60 Second TV Commercial, Best Over 90 Second Cinema Commercial, Integrated, UK TV Series

 
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